![]() The Bratz doll lines have provoked controversy in several areas from their stylized proportions to fashion-forward clothing, capitalizing closely on pop trends. Global sales of the entire franchise grossed $2 billion in 2005 and by the following year, the brand had about 40 percent of the fashion-doll market. Bratz reached great success with the expansion to spin-offs, including Bratz Kidz, Bratz Boyz, Bratz Babyz and Bratzillaz' and a media franchise consisting of discography and adaptations into a TV series, a web series, a live-action film and video games. ![]() They featured almond-shaped eyes adorned with eyeshadow adding lush and big glossy lips. The four original 10-inch (25 cm) dolls were released on Yasmin (Latina), Cloe (white), Jade (Asian), and Sasha (black). The girls with a passion for fashion (2001–2013, 2018–present)īratz is an American fashion doll and media franchise created by former Mattel employee Carter Bryant for MGA Entertainment, which debuted in 2001.
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